GEO Tool: Measure and Improve Your Visibility in AI Answers

Generative Engine Optimization (GEO) means getting your brand named in answers from ChatGPT, Perplexity, Gemini and Claude. A GEO tool tells you where you stand and whether it pays off.

What is GEO?

Generative Engine Optimization is the practice of making your content easy for AI assistants to find, read, trust and quote. Classic SEO optimises for ten blue links; GEO optimises for the one answer an assistant writes. The two overlap, but GEO adds new questions: is your brand named at all, in what tone, next to which competitors, and does anyone click through?

What a GEO tool should do

Citation tracking – run the questions your customers ask through ChatGPT, Perplexity, Gemini and Claude and record whether your brand or domain appears.
Share of voice – compare your mentions with competitors for the same prompts.
AI traffic analytics – measure the visits AI assistants actually send to your site, per assistant and landing page. Mentions without visits do not pay the bills.
Technical readiness – check that AI crawlers (GPTBot, ClaudeBot, PerplexityBot) are not blocked, that pages render without JavaScript and that structured data is present.
A fix list – concrete changes to make, not just a score.

Citelytic is a GEO tool for small teams: citation tracking, AI traffic analytics and a fix list. Free plan, paid from $9/month.

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GEO checklist you can start today

Check your robots.txt with the free AI crawler checker. Blocking GPTBot or PerplexityBot removes you from their answers.
Get a 0–100 readiness score with the free AI visibility score.
Publish an llms.txt that summarises what you offer.
Answer the core question of each page in its first paragraph, with dated facts and numbers.
Add FAQ sections and comparison tables – assistants quote structured content more often.
Get mentioned on third-party pages (reviews, lists, directories) that assistants already cite for your topic.

Pricing

Most GEO platforms start between $29 and several hundred dollars per month (see our honest comparison). Citelytic has a free plan; paid plans cost $9, $29 and $99 per month with a 7-day free trial.

FAQ

What is the difference between SEO and GEO?

SEO aims for rankings in search results. GEO aims for mentions and citations inside AI-generated answers. Good SEO helps GEO, but GEO also needs AI crawler access, quotable content and monitoring of AI answers.

Is there a free GEO tool?

Citelytic has a free plan, and its AI crawler checker, llms.txt generator and AI visibility score are free to use without an account.

How long does GEO take to show results?

Assistants with live web search, such as Perplexity and ChatGPT search, can pick up changes within days to weeks. Changes in model training data take much longer.