Best AI Visibility and AI Traffic Tools in 2026

Two questions matter: does AI mention your brand, and does it send you visitors? Here is how the main tools cover each, and which one fits your budget.

Two kinds of tools

AI visibility (citation) trackers send prompts to ChatGPT, Perplexity, Gemini and others and record whether your brand appears. AI traffic analytics measures the visits that AI assistants actually send to your site. Most tools focus on the first. Ideally you want both: mentions without traffic tell you little about revenue.

The tools

1. Citelytic – citations and AI traffic, from $9

Combines citation checks across ChatGPT, Gemini, Perplexity and Claude with a lightweight script that identifies AI visits on your site. Includes sentiment, share of voice, competitor tracking and a built-in AI analyst. Free plan; paid plans $9, $29 and $99 per month. Best for: small and mid-sized businesses, freelancers and agencies on a budget. Limitation: smaller prompt volumes than enterprise platforms.

2. Otterly.ai – focused AI monitoring

Prompt-based monitoring of brand mentions and links in AI answers, including Google AI Overviews. Entry plans reported from about $29 per month. Best for: teams that want straightforward monitoring of a defined prompt list. Citelytic vs. Otterly.ai

3. Peec AI – analytics for brands and agencies

Tracks visibility, position and sentiment across AI models with good multi-market support. Plans reported from roughly €90 per month. Best for: agencies and brand teams. Citelytic vs. Peec AI

4. Profound – enterprise

Large-scale AI visibility platform with mostly sales-led pricing. Best for: enterprises with many brands and dedicated budgets. Citelytic vs. Profound

5. Scrunch – AI visibility for larger brands

Visibility and optimisation features for mid-sized and large companies, plans reported from about $250 per month. Citelytic vs. Scrunch

6. Semrush and Ahrefs – AI features in SEO suites

Both large SEO suites have added AI visibility reports. A good option if you already pay for one of them; expensive if you only need AI tracking.

7. Google Analytics 4 – free, manual

You can build a custom channel group with a regex over AI referrers (chatgpt.com, perplexity.ai, gemini.google.com and others). Free, but it misses visits without a referrer, needs maintenance and says nothing about citations. Our guide: how to track ChatGPT traffic.

Want both citation tracking and AI traffic in one place? Start with the free Citelytic plan.

Start free – no credit card

How to choose

Budget under $50/month: Citelytic or Otterly.ai, plus GA4.
You need to prove revenue from AI: pick a tool that measures traffic and conversions, not only mentions.
Agency with many clients: Peec AI or Citelytic Pro (unlimited properties).
Enterprise: Profound or Scrunch.

Competitor information as publicly reported in October 2026. Prices and features change frequently; check each vendor's website. Citelytic is our own product.

FAQ

What is the cheapest AI visibility tool?

Citelytic has a free plan and paid plans from $9 per month, which is among the lowest entry prices for combined citation and AI traffic tracking as of October 2026.

Can Google Analytics track ChatGPT traffic?

Partly. GA4 shows visits that arrive with a ChatGPT referrer or UTM tag, but many AI visits show up as direct traffic. Dedicated tools detect more of them.

Do I need both citation tracking and traffic analytics?

Citation tracking shows whether AI mentions you; traffic analytics shows whether that turns into visitors. Together they show what actually drives results.